Art. Creative.
AI. Direction.
15+ years in design, 3.5 years leading a team of 10+. Ideas from audience and market data, production on my own AI-powered system, impact measured in metrics.
Works: 13
RAWMID
Art Director → Creative Director, Made In Dream (RAWMID)
RAWMID · brand platform · revisions per task 2.4 → 0.7
Dyson V15
Creative Director, concept
target: CTR +20% vs. price-led creative
AI pipelineCreative Directorproduction and AI pipelines
StandardsCreative Director, own projectTasks, hours and revisions instead of chat threads.
Every revision becomes a team rule.
Airbnb
Creative Director, concept
target: +20% share of 28+ night bookings
Arc'teryx
Creative Director, concept
target: +3% add-to-cart rate
RAWMID
Art Director → Creative Director, Made In Dream (RAWMID)
A video before the review and after.
Scandic
Creative Director, concept
packaging · target: 85% recall the giver after 3 months
