Standards

2025–2026 NOTION_AND_AUTOMATION CREATIVE DIRECTOR OWN_PROJECT

A Notion system the RAWMID team of 10+ uses to run content from a signal in the metrics to release. A decision that worked becomes the norm for the next task.

Design department figures. Photo, production and web designers are not included.

0.7 revisionsper typical task after norms and checklists, down from 2.4
1,171 → 33tasks reduced to typical ones, each with its own hour norm
1,098 / 1,001 hplanned vs actual across 82 tasks

Signal
Research
Hypothesis
Production to norms
Release
Metrics
New norm

STANDARDS_/_01

Signal

The system flags tasks where hours or revision rounds went over the norm, formats that lost response, and touchpoints that dropped in the metrics.

**STANDARDS_/_01.1**Tasks with hours deviating from the standard, in %

STANDARDS_/_02

Research

Under a signal sit the grounds: audience groups, category jobs with expected outcomes, what competitors do. They show where exactly it dropped.

Audience jobs table with context and desired outcome

Notion card with two frames and a breakdown of light and shadow

STANDARDS_/_02.1 Audience

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STANDARDS_/_03

Hypothesis

A signal becomes a goal with key results. Hypotheses and concepts are written under it.

STANDARDS_/_03.1The signal becomes a measurable goal on a specific node, split into key results. Inside the goal sit the research, the hypotheses and the concepts that grew out of them.

Ideas table with descriptions and statuses — **STANDARDS_/_03.2**Idea base: ideas with description, status and links.

STANDARDS_/_04

Production to norms

A concept turns into tasks built on typical ones: owner, deadline, hour norm, plan and actual. Overdue tasks get a red flag.

Standard tasks: average time and revision rounds by type of work.

Notion production table with owners, statuses and deadlines

Notion table with tasks, hours and deadlines by team member

STANDARDS_/_04.1 Standard tasks: average time and revision rounds by type of work.

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STANDARDS_/_05

Release

The piece goes out to a channel and lands in the releases base with date and version. Each release links to its material and goal.

STANDARDS_/_05.1 Release log: post, channel, date, linked asset and collected metrics.

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STANDARDS_/_06

Metrics

Stats arrive in the facts base with source and period and roll up into the goal’s key results.

STANDARDS_/_06.2“Artifacts”: materials with reach and metrics

STANDARDS_/_07

New norm

What proved itself is fixed in the typical task: steps, rules, good examples and a recalculated hour norm. The next signal is checked against it.

Notion table with work types, time and revision counts — **STANDARDS_/_07.1**Playbook: for each type of work, the task count, average time and average revision rounds. That is the standard.