Scandic
SCANDIC_/_01
A tin people give
The job ad asked for a communication system “where content scales and lives beyond the brand”. Audience: 14–27.
I bought and tried the whole range. The taste is milder than the pack promises. The tin feels heavy in a pocket, and it’s unclear what to do with it once it’s empty.
My move: the tin as a corporate gift. Scandic runs Russia’s only line of hinged metal tins with direct-to-metal printing, in runs from 100,000. A tin with a client’s logo doesn’t get thrown away: it sits on a desk for months.
85%of recipients name the gifting company after 3 months: the test threshold. Benchmark: ASI promo products survey, 2020. A hypothesis, not tested yet
100,000tins: the minimum run for metal printing
14–27years: the brand’s audience, per the job ad
1tin line with a hanging loop in Russia
