Early identities · 2017–2021

YAJEVIKA_/_01

Yajevika

Yajevika is a designer of handmade goods. The brief: an identity that is a pleasure to use. The mark combines a berry dot with the letters Vi. The lettering is clustered like a blackberry and became a pattern for packaging and stationery.

3D Yajevika lettering on a purple background — **YAJEVIKA_/_01.2**Cluster lettering on purple.

Yajevika stationery set — **YAJEVIKA_/_01.3**Stationery: letterhead, cards, envelopes, clock.

White box with purple Yajevika lettering — **YAJEVIKA_/_01.4**Box: the lettering runs off the edge and turns into a pattern.

EZGRAPHICS_/_02

EZGraphics

EZGraphics is my own brand of wraps for sports gear. The graffiti mark was made for stickers, T-shirts and boards: it was simplified in several steps, then split into colour versions across different items.

Stack of colourful EZG stickers and a helmet — **EZGRAPHICS_/_02.1**Stickers in different colours and a helmet.

EZG graffiti sticker with a cap and a sneaker — **EZGRAPHICS_/_02.2**Main mark with street gear.

Skateboard with EZG graffiti — **EZGRAPHICS_/_02.3**Skateboard.

Record sleeve, notebook and EZG pins — **EZGRAPHICS_/_02.4**Record sleeve, notebook and pins.

IMYA_/_01

A mark from a bubble and smoke

Identity for a private hookah chat on Telegram, the main one in St Petersburg. The clients were its two founders, who also run the chat. The chat already had a star and the colour yellow; the brief was to lock them in and grow conversation inside the chat. The logo is a chat bubble plus smoke, and the asterisks in the name work both as censorship and as a mark. I added some attitude on top: lines from the chat went onto T-shirts and hoodies.

H**KAH mark, a yellow chat bubble on a dark smoky background — **IMYA_/_01.1**Cover: the H**KAH mark in smoke.

IMYA_/_01.2Telegram: the H**KAH mark as the chat avatar and as a sticker. Mock-up; the messages are illustrative.

IMYA_/_01.3Search: dozens of options for the star, the bubble and the lettering.

IMYA_/_01.4Construction: chat bubble plus smoke, grid and proportions.

Black cap with the H**KAH mark — **IMYA_/_01.5**Cap with the same bubble on the front.

T-shirts, hoodies and people wearing H**KAH merch — **IMYA_/_01.6**T-shirts and hoodies: the mark on the chest, chat phrases on the back.

Wristbands, pin, neon asterisk and ZNAET merch — **IMYA_/_01.7**Wristbands, pin, phone case and jacket: the asterisk works on its own.

KRESLO-CHITALKA_/_01

Brand identity for a children’s project

Kreslo-Chitalka (“Reading Chair”) is a project for children, and I made its whole identity. The logo and the book emblem, the turquoise and gold palettes, typefaces, pictograms and patterns, and applications from notebooks and badges to ad banners.

KRESLO-CHITALKA_/_01.1Collage of children's photos and a turquoise “Kreslo chitalka” logo.

**KRESLO-CHITALKA_/_01.2**Diagram of a children's project's mission, values and audience.

**KRESLO-CHITALKA_/_01.3**Gold pictograms and repeating patterns.

KRESLO-CHITALKA_/_01.4Turquoise “Kreslo chitalka” logo and an emblem with a book.

**KRESLO-CHITALKA_/_01.5**Gold and turquoise palettes and type samples.

**KRESLO-CHITALKA_/_01.6**Round emblems, pictograms and coloured patterns.

**KRESLO-CHITALKA_/_01.7**Notebooks, a bag, badges and stationery with emblems.

**KRESLO-CHITALKA_/_01.8**Turquoise and gold advertising banners with photos.