←_ALL_WORK OKHOTIN_/_WORK_/_IMYA01_/_01

RAWMID

2022–2023 WEBSITES AND CRM CREATIVE DIRECTOR

RAWMID_WEB_/_01

Websites and CRM for RAWMID

Three RAWMID pages: a landing page, a marathon and the creative team’s CRM. I set the task and the concept for each, the team built them, and I signed off on the result.

Dehydrator landing page

Landing page for the RAWMID dehydrator range. It opens with the objection “why a dehydrator when a 3,000-rouble dryer exists” and leads to choosing a model: what you can dry, which experts recommend it, five models from 14,740 to 30,000 ₽ in one row, customer reviews with video, and a quiz on what you plan to dry.

The landing page launched, and later pages for other products were built on its structure. It is live at dehydrator.madeindream.com ↗.

First screen: “Pick your dream dehydrator”.
RAWMID_WEB_/_01.1First screen: “Pick your dream dehydrator”.
The answer to the cheap-dryer objection and 12 foods you can dry.
RAWMID_WEB_/_01.2The answer to the cheap-dryer objection and 12 foods you can dry.
Five models from beginner to pro, with price and a buy button.
RAWMID_WEB_/_01.3Five models from beginner to pro, with price and a buy button.
Customer reviews and a video on choosing a model.
RAWMID_WEB_/_01.4Customer reviews and a video on choosing a model.
A food quiz and a recipe-book sign-up.
RAWMID_WEB_/_01.5A food quiz and a recipe-book sign-up.
Brand advantages and the Live Organic Awards.
RAWMID_WEB_/_01.6Brand advantages and the Live Organic Awards.

RAWMID_WEB_/_02

“Dream Birthday” marathon

Page for a 6–20 July marathon: 11 nutrition and fitness experts, a prize pool of RAWMID appliances for three places, rules and a live-stream schedule. After the marathon the first screen turned into the results: the winners and a button to discounted products.

First screen after the marathon: winners and a button to discounts.
RAWMID_WEB_/_02.1First screen after the marathon: winners and a button to discounts.
What the marathon offers, and the 11 experts.
RAWMID_WEB_/_02.2What the marathon offers, and the 11 experts.
Prize pool: RAWMID appliances for three places.
RAWMID_WEB_/_02.3Prize pool: RAWMID appliances for three places.
Rules, live streams and a final guide with a promo code.
RAWMID_WEB_/_02.4Rules, live streams and a final guide with a promo code.

RAWMID_WEB_/_03

Creative team CRM

The creative team’s workspace in the RAWMID CRM: tasks with filters, statuses, assignees and watchers; a task card with a per-product checklist, files and discussion.

The CRM is in use and still being developed: task tracker, client order intake, project work. It is a closed system.

Task list for “Creative → Design”.
RAWMID_WEB_/_03.1Task list for “Creative → Design”.
Task card: brief, per-product checklists, comments.
RAWMID_WEB_/_03.2Task card: brief, per-product checklists, comments.