Info
01 / About
I get up to speed in a new niche fast, find the formats that work and grow the business numbers.
I set up research, production and analytics on AI, and from there they run on their own.
15+ years
In design
3.5 years
Leading a team of 10+
4 years
Generating graphics with AI, daily for over 2 years
02 / By discipline
- Branding and identity
- Packaging
- SMM
- Web
- Art direction
- AI in production and operations
- Creative guides and standards
03 / Method
The standard for each type of work is calculated from its own history. Hours or revision rounds above it are a signal.
Method ↗04 / Experience
Designer → Art Director2014–2022
2014–2017 · Designer, Pozitiv / freelance.
2017–2019 · Designer → Art Director, Made In Dream.
2019–2022 · Art Director, branding projects.
Made In Dream (RAWMID)2022–2025
Art Director → Creative Director.
Team 10+ · CTR 1.7% → 3.4% · revisions per task 2.4 → 0.7.
Creative Director2025 – now
Own project.
05 / Metrics
- Product-card CTR
- 1,7% → 3,4%
- Design, photo, video, SMM
- 10+ people
- A month
- 15–20 videos
- Ad campaigns a year
- 10+ campaigns
- Launched a year
- 10+ products
- Revision rounds per task
- 2,4 → 0,7