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RAWMID

2026 APP CREATIVE DIRECTOR

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Idea

A blender buyer scans the QR code on the box and cooks the first dish five minutes later. There is no sign-up: the profile appears after the first win.

Then comes a week of recipes on the same appliance, a club with a feed and contests, and the next purchase at a club discount. Each step leads to the next.

  1. 01QR on the boxScan it and start cooking. No sign-upQR on the box
  2. 02First dish in 5 minutesThree steps with video and a timerFirst dish in 5 minutes
  3. 03A win before the formA badge and XP before we ask your nameA win before the form
  4. 047 days build a habitA new dish every day on the same appliance7 days build a habit
  5. 05A club, not a purchasePhotos in the feed, likes, contests with prizesA club, not a purchase
  6. 06The next purchaseMastered the blender — a dehydrator at a club discountThe next purchase

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Prototype

The prototype walks through these six steps on its own, from scanning the box to the dehydrator offer. The caption next to the phone names the step. App screens are in Russian.