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Kreslo-chitalka

2020 IDENTITY ART DIRECTOR

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Brand identity for a children’s project

Kreslo-Chitalka (“Reading Chair”) is a project for children, and I made its whole identity. The logo and the book emblem, the turquoise and gold palettes, typefaces, pictograms and patterns, and applications from notebooks and badges to ad banners.

Collage of children's photos and a turquoise “Kreslo chitalka” logo
KRESLO-CHITALKA_/_01.1Collage of children's photos and a turquoise “Kreslo chitalka” logo.
Diagram of a children's project's mission, values and audience
KRESLO-CHITALKA_/_01.2Diagram of a children's project's mission, values and audience.
Gold pictograms and repeating patterns
KRESLO-CHITALKA_/_01.3Gold pictograms and repeating patterns.
Turquoise “Kreslo chitalka” logo and an emblem with a book
KRESLO-CHITALKA_/_01.4Turquoise “Kreslo chitalka” logo and an emblem with a book.
Gold and turquoise palettes and type samples
KRESLO-CHITALKA_/_01.5Gold and turquoise palettes and type samples.
Round emblems, pictograms and coloured patterns
KRESLO-CHITALKA_/_01.6Round emblems, pictograms and coloured patterns.
Notebooks, a bag, badges and stationery with emblems
KRESLO-CHITALKA_/_01.7Notebooks, a bag, badges and stationery with emblems.
Turquoise and gold advertising banners with photos
KRESLO-CHITALKA_/_01.8Turquoise and gold advertising banners with photos.