Hookah Chat

2021 IDENTITY ART DIRECTOR

IMYA_/_01

A mark from a bubble and smoke

Identity for a private hookah chat on Telegram, the main one in St Petersburg. The clients were its two founders, who also run the chat. The chat already had a star and the colour yellow; the brief was to lock them in and grow conversation inside the chat. The logo is a chat bubble plus smoke, and the asterisks in the name work both as censorship and as a mark. I added some attitude on top: lines from the chat went onto T-shirts and hoodies.

H**KAH mark, a yellow chat bubble on a dark smoky background — **IMYA_/_01.1**Cover: the H**KAH mark in smoke.

IMYA_/_01.2Telegram: the H**KAH mark as the chat avatar and as a sticker. Mock-up; the messages are illustrative.

IMYA_/_01.3Search: dozens of options for the star, the bubble and the lettering.

IMYA_/_01.4Construction: chat bubble plus smoke, grid and proportions.

Black cap with the H**KAH mark — **IMYA_/_01.5**Cap with the same bubble on the front.

T-shirts, hoodies and people wearing H**KAH merch — **IMYA_/_01.6**T-shirts and hoodies: the mark on the chest, chat phrases on the back.

Wristbands, pin, neon asterisk and ZNAET merch — **IMYA_/_01.7**Wristbands, pin, phone case and jacket: the asterisk works on its own.